The Mantra

Imagine being so strange that nobody knows what you are. 

This is the fate of the NamaKo. Overlooked, their underlying brilliance unrecognised. 

The NamaKo may be ugly and one of millions, but it does it's own little bit of good in the world.  

We think this deserves to be recognised. 

The NamaKo is all of us. Power, mystery and understated brilliance. 

If you relate to the desire to shine amongst the masses, follow us and become a NamaKo Warrior.

The Method Behind The Magic

A name almost as mysterious as the creatures it describes. Imagine being so strange that nobody is sure what you actually are. This is the fate of the NamaKo, the misunderstood marine creatures that swarm the ocean floors.

The unconventional aesthetics of these creatures often leads them to be shunned and overlooked, people don't recognise their underlying brilliance. 

They are vital for sustaining the ecological systems of the ocean, and when eaten they have anti-aging properties and are strong anti-oxidants.

The NamaKo may be ugly, it may just be one of millions, but it does it's own little bit of good in the world, and we think this deserves to be recognised.

The NamaKo is all of us 

The Japanese get it. The NamaKo has been the focus of many Haikus in Japanese culture, which point out the power, chaos and ferocity of the NamaKo which so often go unnoticed. They also use NamaKo as the name for a hand guard on a sword: even Samurais recognise the power of the name.

The NamaKo is our symbol, it encompasses everything we stand for; power, mystery and understated brilliance. If you can relate to the desire to shine amongst the masses, then follow us and become a NamaKo Warrior.

._Team Namako_.

Film Shoot for the NamaKo London Website

So last night was the film shoot for the Namako London website. Filming took place in a blacked out room in Chiswick with only a DSLR, tripod and LED torch as our equipment.

Complete darkness was essential for the shoot so whilst the NamaKo team waited for it to get dark (which takes forever this time of year...) we ate crisps and dip and watched True Romance.....very glamorous.

At around 10.45pm filming began! A restless team sprang into action, got into the NamaKo warrior persona and the takes we got were incredible. We are so pleased with the results and it shouldn't be too long before we can share them with you.

This is a photograph of our beautiful actress Ellie Crooks after the shoot had finished. We don't want to give too much away so we won't explain why her make up is so smudged, you will have to wait and see!

._Team NamaKo_.

Welcome...

to the OFFICIAL NamaKo London blog

Namako London is a shiny brand new design and clothing company. This blog will record, photograph, film and follow the exciting and never-ending journey of the Namako brand.

By visiting this blog you have already witnessed the birth of Namako London, so congratulations and a very warm welcome from the Namako London team! We are thrilled to be sharing our journey with you and we promise to include all the good, the bad, the ugly, the weird and the outrageous with you.

So make sure you keep checking back to see our progress, who we've met and what we're up to.

._Team NamaKo_.