Thursday, 3 January 2013
Monday, 17 December 2012
Tuesday, 11 December 2012
Monday, 10 December 2012
NamaKo on the silver screen
In anticipation of our upcoming collections, we are creating a video to give you a taste of what's to come. We don't want to give too much away but think nature, freedom, elements of horror and partial nudity. I don't think you could want much more from a 2-minute promotional video.
The shoot took place in the heart of a dense forest, partly in the dead of night… it was like the opening to a cheap horror film where you're shouting at the idiot heroins to go back to their car, turn on all the lights and drive away. But we powered through and trudged deeper into the trees, laden with tripods, lights, cameras and not nearly enough clothes. In hindsight, December may not have been the optimal month to run around a forest scantily clad…
When we had all of our footage and our feet were suitably numb we headed back to NamaKo headquarters and, in true artistic style, drank as many bottles of wine as we could carry.
The video is currently in the post-production stage, so watch this space to see the final cut.
Wednesday, 5 December 2012
Monday, 12 November 2012
Friday, 2 November 2012
The Lost Ones
We've cracked it. Why we do what we do, why sometimes we feel an overpowering sense of discontent, why we're even in London. The need to be extraordinary.
The normal, the 9-5, the mundanity of reality disgusts us to our very core. Everything we do, we do in the plight of achieving the extraordinary. You must feel it too. They put us through education, they fill us with enormous dreams, then they kick us out of university and dangle these dreams just out of our reach. Suddenly, all direction is pulled out from under us. It's no wonder we can feel lost.
Normality isn't enough for us. We have to be the alternative, the indefinable, the superlative! But how do we stop these unattainable dreams from crushing us with a self-destructing weight of disappointment? It's easy. We make them attainable.
We either have to achieve our dreams, or be content with the fact that they are exactly that; just dreams. We refuse to be content! The NamaKo Warriors are chasing their own extraordinary. Yes, we are lost. No, we don't know what we're doing. But we're damn well doing something. We're chasing it. Chase it with us.
Watch out for our new video that encompasses the confusion and the chase of the extraordinary. For all of our Lost Ones. Coming soon...
The normal, the 9-5, the mundanity of reality disgusts us to our very core. Everything we do, we do in the plight of achieving the extraordinary. You must feel it too. They put us through education, they fill us with enormous dreams, then they kick us out of university and dangle these dreams just out of our reach. Suddenly, all direction is pulled out from under us. It's no wonder we can feel lost.
Normality isn't enough for us. We have to be the alternative, the indefinable, the superlative! But how do we stop these unattainable dreams from crushing us with a self-destructing weight of disappointment? It's easy. We make them attainable.
We either have to achieve our dreams, or be content with the fact that they are exactly that; just dreams. We refuse to be content! The NamaKo Warriors are chasing their own extraordinary. Yes, we are lost. No, we don't know what we're doing. But we're damn well doing something. We're chasing it. Chase it with us.
Watch out for our new video that encompasses the confusion and the chase of the extraordinary. For all of our Lost Ones. Coming soon...
Falling back
The clocks have gone back, the nights are drawing in, it's dark, it's cold, it's miserable. We bloody love it.
We don't know if we're just a morbid bunch, but the NamaKo team can't get enough of this time of year. We love the darker than dark evenings; pitch blackness pressing down on us as we hurry home in the cold wrapped in hats and gloves and fur. We love the possibilities the night brings; danger, lust, sex, rum… long live the night!
Being complete horror fiends, Halloween had us in our element. This Halloween we took a trip to the V&A for an evening of ghoulish pleasure. It was certainly more interesting than getting wasted whilst dressed as zombie-pub-golfers, as we have done for the last few years. The gothic exhibition was truly bewitching - our favourites were the dark and twisted short films (we love anything dark and twisted) from innovative new directors and the amazing gothic magician.
Before we left we had a truly terrifying make-over courtesy of the MAC make-up artists. (what could be a better combination - MAC and spine-chilling gore?) Complete with movie-standard bullet wounds and facial gashes that looked like we'd pissed off Wolverine, we headed to the tube. Turns out that terrifying innocent Londoners on the tube is really, really fun. Although we felt a bit bad when a child started crying…
Horror is a huge influence in our creative process. We are currently working our way through a huge list of classic and modern horror films from across the globe (the Japanese do horror a little bit too well…) so don't be surprised if some of these terrifying elements make their way into one of our upcoming collections.
We don't know if we're just a morbid bunch, but the NamaKo team can't get enough of this time of year. We love the darker than dark evenings; pitch blackness pressing down on us as we hurry home in the cold wrapped in hats and gloves and fur. We love the possibilities the night brings; danger, lust, sex, rum… long live the night!
Being complete horror fiends, Halloween had us in our element. This Halloween we took a trip to the V&A for an evening of ghoulish pleasure. It was certainly more interesting than getting wasted whilst dressed as zombie-pub-golfers, as we have done for the last few years. The gothic exhibition was truly bewitching - our favourites were the dark and twisted short films (we love anything dark and twisted) from innovative new directors and the amazing gothic magician.
Before we left we had a truly terrifying make-over courtesy of the MAC make-up artists. (what could be a better combination - MAC and spine-chilling gore?) Complete with movie-standard bullet wounds and facial gashes that looked like we'd pissed off Wolverine, we headed to the tube. Turns out that terrifying innocent Londoners on the tube is really, really fun. Although we felt a bit bad when a child started crying…
Horror is a huge influence in our creative process. We are currently working our way through a huge list of classic and modern horror films from across the globe (the Japanese do horror a little bit too well…) so don't be surprised if some of these terrifying elements make their way into one of our upcoming collections.
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